Rethink Veterinary Solutions Highlight Testimonial

Brian Macrae - Wednesday, December 18, 2013

Rethink Loyalty Solutions-Customer Engagement & Cause Marketing Overview

Brian Macrae - Thursday, July 25, 2013

Does your company have a way to implement the power of "Cause Marketing" in way that you can measure ROI every single month? This is the question that many forward thinking leaders in the business world need to ask themselves. Understandably, most will say NO due to the lack of knowledge on the best way to accomplish this. The good news is that there are now ideal solutions to this problem, as well as strategies that offer complete transparency and accountability. It's takes more than a box of software to do things right. Proper expertise combined with the latest technology can make the difference you need in the digital age. If you would like to explore whether Rethink Loyalty Solutions is right for you, please fill out the "contact us" form and a customer loyalty specialist will be in contact with you immediately. Thank you for Visiting!

Discounts VS Rewards- The Math Works!!

Brian Macrae - Tuesday, July 23, 2013

Veterinary Testimonial- Hear Dee Allen RVT, CVPM and Sara Botts share the impact "memberships" have made with their respective practices.

Brian Macrae - Wednesday, January 09, 2013

Converting "Clients" into "Members" .... It's time to Rethink how Veterinary practices attract, engage, reward and retain their clients! With so many complicated "Wellness Plans" being offered in the industry, hear a refreshing and SIMPLE approach to some of the industries biggest challenges.

Pet "Wellness Rewards Membership"....A simple alternative to Veterinary "Wellness Plans"

Brian Macrae - Sunday, December 16, 2012

Below are some of the key objectives in the design of our "Wellness Rewards Card". The idea was to target several of the biggest challenges in the Veterinary inudustry. The results have been outstanding for all involved!

  • Create a “Membership” for clients that offers valuable “Cash back rewards” as well as other exclusive benefits
  • Implement  a cause marketing strategy that will emotionally connect clients to the practice in a more meaningful and engaging way
  • Must deliver measurable ROI for practice owners on a daily, weekly and annual basis
  • Reward , Value and Appreciate clients in a way that is relevant to THEM
  • Reward, Value and Appreciate “Team Members” by compensating them (with a portion of the membership sales) and allowing them to benefit from the success of the program while instilling a sense of “ownership”
  • Offer clients  the “value” they are looking for WITHOUT discounting and protecting price points at the same time
  • Simple for clients to understand and priced correctly. It must be easy enough for them to make a buying decision with a 30 second explanation
  • Simple for “team members” to explain and the “offer” must be something  they can really believe in
  • Simple for practice managers and owners to facilitate, while keeping administration to an absolute minimum
  • Develop a plan design that would increase customer frequency while cementing the Client-Veterinarian relationship
  • Teach practice owners how to turn “donation requests” into powerful customer acquisition strategies that produce ROI with every donation
  • Develop a database that allows us to communicate relevant information in regards to their membership and exclusive offers along with news about the “causes” that are being impacted by “members”


  • And much more!

Rethink Loyalty launches it's Wellness Rewards Membership program with Foothill Animal Hospital which also benefits the Animal Health Foundation with every purchase!

Brian Macrae - Saturday, December 01, 2012


We launched a Wellness Rewards Membership card for Foothill Animal Hospital in November. The results have been phenomenal!

  • Highest revenue month for this hospital..EVER!
  • 73 memberships sold in two weeks with an annual cost of $60
  • Clients are very appreciative about the offering and have expressed gratitude to Foothill Animal Hospital and their staff
  • Pet's lives are already being touched by the program as we already have 1 documented case where a cat owner was able to prevent serious illness in the future. By finding the source of what would have turned into serious illness and a much greater expense for her owner, they were able to help the cat now!
  • The AHF (Animal Health Foundation) has earned over $900 in donations thus far from Foothill  Animal Hospital Which was triggered by member spending in just 17 days! The AHF is the founder of the Angel Fund which provides financial resources to owners in a time of need to save their pet's life. You can learn more at We are honored to work with such a great organization and know that this is just a beginning of a greater impact for Veterinarians, Pet's and their Owners!  



Bowling Center testimonial on Cause Marketing

Brian Macrae - Friday, October 26, 2012

A real life testimony about how a Crazy Pinz turned a good cause into happy customers. Customers he admitted he probably would not have had!

It's time to Rethink Cause Marketing. If you would like to learn how to apply powerful cause marketing strategies to your business then contact us and we will show you how!

Rethink Loyalty Releases the "SHOP RSM" program with the Rancho Santa Margarita Chamber of Commerce

Brian Macrae - Thursday, October 04, 2012

Rethink Loyalty Solutions and the RSM Chamber of Commerce have partnered to release the Shop RSM card on 10/15/2012. Our premier sponsors RSM HONDA, PET SUPPLY AND SPECTRUM MERCHANT SERVICES have helped bring the program to RSM that features a merchant directory which includes Ballpark Pizza, Pet Supply,Togo's, Fantastic Sam's, Bowl of Heaven, Athletes Choice, Edible Arrangements, Lighter Than Air Balloons, Dog Day care at Grandma's House, J Fields Cleaners, Marisela Photography and more to come! Stay tuned for where you can get your card SOON!

Rethink announces Rise Up RSM community card

Brian Macrae - Monday, April 30, 2012


 The prezi below explains the power of building a coalition using cause marketing to connect local non-profits and local merchants in a way that will produce measurable results for everybody involved. Every single month! Contact us for more information and we will have a customer loyalty specialist be in touch with you right away! Enjoy